If you run a small to medium size business in New Zealand, the challenge of telling your story or building your brand can often be a mammoth task. Which form of media should I use? Online? Radio? Television? Newspaper? Flyers? Mail Outs? Direct marketing? Tele Marketing? Facebook or other Social Media? Blah Blah blah…
At the end of the day, there is no right or wrong way to market your business in terms of media choice. They all work. What is important, is the way you choose to make best use of the medium or multiple mediums that you decide to advertise on. If you choose to spend money on marketing your business in New Zealand in Radio Television or online for example, you need to be assured that your advertisement will effect top of mind awareness and recall in the memory of your target market when they are ready to make a purchase. It really doesn’t matter what medium you use, the goal is to get extra sales and business enquiry to your business and not the cowboy up the road right? Ok. fair enough, but there are obvious factors to consider and the first is likely going to be your advertising budget right?
I am in no position to tell you how much money you should spend for your particular business, at least not in this particular blog. What I would like to share is something completely different no matter what budget you have to spend. It’s a little thing I like to call “Result Of Sales Enquiry” or ROSE for short. In other words, return on investment, sales, income, money in the till. You get the picture.
A modest regular budget can be used to great effect with the employment of what I would consider the most powerful recall platform there is. Music. In particular, Commercial Jingles.
Jingle Music = ROSE (Result of Sales Enquiry)
“A quick way to induce nostalgia is through music, which has become a favorite tool of researchers. In an experiment in the Netherlands, Ad J. J. M. Vingerhoets of Tilburg University and colleagues found that listening to songs made people feel not only nostalgic but also warmer physically.” – http://www.nytimes.com
The single best and most effective way to market your business on Radio, online on Television or on your answer machine telephone service is with a Trick Media Jingle. Why? Advertising recall, emotional connection and resulting sales enquiry! Push play now (interest free terms available) with a custom creative Jingle, proudly made in New Zealand by Rick Toner of Trick Media and start receiving your share of the ROSE. – Rick Toner.
Ask Carpet Discounters how this Jingle turned their business around!
“Moana goes blockbuster – check out our new vid! We’re all flash and, er, stuff. Big cheers to Rick Toner of Trick Media & Promos for his master craftsmanship too!”